EMEA PC market sees slight growth in Q1 2017

The traditional PC market consisting of desktops, laptops, and workstations has stabilized in the collective European, Middle East, and Africa (EMEA) region as of Q1 2017. According to market trackers at IDC, EMEA experienced an overall YoY growth of 1.6 percent in the last quarter for a total of 17.4 million PC units shipped. Laptops in particular grew by 8.9 percent on average with numbers reaching as high as 9.2 percent specifically in Western European markets. The source is citing favorable exchange rates against the US Dollar and lower costs per GB of storage space as reasons for the jump in sales.

Sales of commercial laptops rose by 11.2 percent in Western Europe while consumer laptops grew by 8.1 percent and 7.5 percent in Eastern Europe and Western Europe, respectively. Sales of desktop PCs fell by 12 percent across EMEA, but Western Europe is again the exception where the market grew by 3.1 percent. Perhaps more notably, desktop PC sales in the UK fell by 7.9 percent whereas France and Germany saw YoY increases of 8.2 percent and 5.8 percent, respectively.

Traditional PC vendors continue to shrink to just a select few. The top 5 vendors (HP, Lenovo, Dell, Acer, and Asus) now control 77.4 percent of the market compared to 74.1 percent in Q1 2016. HP remains well ahead of others with its 25.7 percent market share compared to 20.6 percent and 12 percent from Lenovo and Dell, respectively.

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