Certification suggests that an Asus Zenfone 11 Ultra is now in the starting blocks
Last year, Asus supposedly discontinued the Zenfone series and shifted staff towards its ROG segment, as media reports claimed in 2023, but what has now surfaced at a certification authority does not fit into this picture at all. Apparently, Asus is planning an Ultra Zenfone phone for 2024.
Could Asus' PR department have been right in denying the end of Zenfone? Normally, such statements from PR departments are not necessarily always credible, as proven by the example of LG shortly before the official discontinuation of its smartphone division. What was recently discovered in Indonesia certainly speaks for the continuation of the Zenfone brand, even with potentially several models.
A new Asus smartphone, model number AI2401_H, recently surfaced at the Indonesian certification authority (see screenshot below), which is listed there by name. The Asus smartphone appears to be called "Zenfone 11 Ultra" and will be launched on the market soon, at least in Indonesia. The name is exciting because the existence of a Zenfone 11 Ultra at least also points to a regular Zenfone 11 as the successor to the Zenfone 10 from last year.
It is still unclear whether Asus will stick to the current compact phone design or abandon the mini phones in favor of larger display diagonals, similar to Apple after the iPhone 13 mini. Asus has always been willing to try out new form factors in the past, especially with the earlier Zenfones with a flip camera. Unfortunately, apart from the name and model number, the certification body does not provide any further details, such as technical data. On the other hand, it can be assumed that Asus will install a Snapdragon 8 Gen 3 here, especially in the Ultra model.
As a young tech enthusiast with a history involving assembling and overclocking projects, I ended up working as a projectionist with good old 35-mm films before I entered the computer world at a professional level. I assisted customers at an Austrian IT service provider called Iphos IT Solutions for seven years, working as a Windows client and server administrator as well as a project manager. As a freelancer who travels a lot, I have been able to write for Notebookcheck from all corners of the world since 2016. My articles cover brand-new mobile technologies in smartphones, laptops, and gadgets of all kinds.
Translator:Jacob Fisher - Translator - 915 articles published on Notebookcheck since 2022
Growing up in regional Australia, I first became acquainted with computers in my early teens after a broken leg from a football (soccer) match temporarily condemned me to a predominately indoor lifestyle. Soon afterwards I was building my own systems. Now I live in Germany, having moved here in 2014, where I study philosophy and anthropology. I am particularly fascinated by how computer technology has fundamentally and dramatically reshaped human culture, and how it continues to do so.