Could Asus' PR department have been right in denying the end of Zenfone? Normally, such statements from PR departments are not necessarily always credible, as proven by the example of LG shortly before the official discontinuation of its smartphone division. What was recently discovered in Indonesia certainly speaks for the continuation of the Zenfone brand, even with potentially several models.
A new Asus smartphone, model number AI2401_H, recently surfaced at the Indonesian certification authority (see screenshot below), which is listed there by name. The Asus smartphone appears to be called "Zenfone 11 Ultra" and will be launched on the market soon, at least in Indonesia. The name is exciting because the existence of a Zenfone 11 Ultra at least also points to a regular Zenfone 11 as the successor to the Zenfone 10 from last year.
It is still unclear whether Asus will stick to the current compact phone design or abandon the mini phones in favor of larger display diagonals, similar to Apple after the iPhone 13 mini. Asus has always been willing to try out new form factors in the past, especially with the earlier Zenfones with a flip camera. Unfortunately, apart from the name and model number, the certification body does not provide any further details, such as technical data. On the other hand, it can be assumed that Asus will install a Snapdragon 8 Gen 3 here, especially in the Ultra model.
Source(s)
SDPPI via @stufflistings