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Certification suggests that an Asus Zenfone 11 Ultra is now in the starting blocks

A certification body from Indonesia indicates that a Zenfone 11 Ultra will be launched in 2024 as the successor to the Zenfone 10.
A certification body from Indonesia indicates that a Zenfone 11 Ultra will be launched in 2024 as the successor to the Zenfone 10.
Last year, Asus supposedly discontinued the Zenfone series and shifted staff towards its ROG segment, as media reports claimed in 2023, but what has now surfaced at a certification authority does not fit into this picture at all. Apparently, Asus is planning an Ultra Zenfone phone for 2024.

Could Asus' PR department have been right in denying the end of Zenfone? Normally, such statements from PR departments are not necessarily always credible, as proven by the example of LG shortly before the official discontinuation of its smartphone division. What was recently discovered in Indonesia certainly speaks for the continuation of the Zenfone brand, even with potentially several models.

A new Asus smartphone, model number AI2401_H, recently surfaced at the Indonesian certification authority (see screenshot below), which is listed there by name. The Asus smartphone appears to be called "Zenfone 11 Ultra" and will be launched on the market soon, at least in Indonesia. The name is exciting because the existence of a Zenfone 11 Ultra at least also points to a regular Zenfone 11 as the successor to the Zenfone 10 from last year.

It is still unclear whether Asus will stick to the current compact phone design or abandon the mini phones in favor of larger display diagonals, similar to Apple after the iPhone 13 mini. Asus has always been willing to try out new form factors in the past, especially with the earlier Zenfones with a flip camera. Unfortunately, apart from the name and model number, the certification body does not provide any further details, such as technical data. On the other hand, it can be assumed that Asus will install a Snapdragon 8 Gen 3 here, especially in the Ultra model.

An entry for the Asus Zenfone 11 Ultra was discovered at Indonesian certification authority SDPPI.
An entry for the Asus Zenfone 11 Ultra was discovered at Indonesian certification authority SDPPI.

Source(s)

SDPPI via @stufflistings

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2024 01 > Certification suggests that an Asus Zenfone 11 Ultra is now in the starting blocks
Alexander Fagot, 2024-01-18 (Update: 2024-01-18)