Barnes & Noble Nook brand hangs on for dear life with New Nook 10 HD Tablet that appears to be a rebranded Lenovo tablet

The eReader space is currently dominated by the likes of Amazon’s Kindle, Rakuten’s Kobo readers, and a smattering of Chinese e Ink devices. However, Barnes & Noble once held a commanding share of the eReader market with its Nook brand of devices. The bookseller’s digital readers may have faded into obscurity, but the brand lives on with the New NOOK 10” HD Tablet from Lenovo.

While Barnes & Noble is advertising the New NOOK 10” HD Tablet (yes, that’s the official name) as a new device, it seems to be a rebranded Lenovo Tab M10 Plus. Both devices feature the same 32 GB of storage, the same octa-core CPU clocked at 2.3 GHz, and appear to have the exact same design and color.

The main difference lies in the display; the New NOOK 10” HD Tablet is advertised with a 10.1” HD IPS display, while the Tab M10 Plus has a Full-HD 10.3” IPS panel. However, all other design elements appear to be the same: the camera design, button placement, and bezel size are carbon copies of each other.

The New NOOK 10” HD Tablet will come preloaded with Barnes & Noble apps for easy access to the company’s eBook store. The tablet also comes with the Google Play Store pre-installed, making it akin to a standard Android tablet.

The New NOOK 10” HD Tablet will release in early April 2021, starting at US$129.99. Interestingly, Lenovo is selling the Tab M10 Plus on its Amazon storefront for $129.00.

What do you think of the New NOOK 10” HD Tablet? Let us know in the comments.

Can't wait for a NOOK Android tablet? Buy the Lenovo Tab M10 Plus at Amazon.