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Apple to open its first South Korean store

Apple retail store in Beijing to be followed by the first retail location in South Korea
Apple Store in Beijing
Unconfirmed reports from sources familiar with the matter claim that Apple signed three long-term lease contracts, planning to build a two- to three-story store in Seoul.

Although online sales are very popular, Apple still relies on its retail stores to reach potential customers and to provide support to those in need. The company has no brick and mortar retail location in South Korea yet, but it looks like things are soon going to change.

According to insiders familiar with the plans of the Cupertino-based company, Apple's regional office in South Korea signed no less than three long-term lease contracts for land in Sinsa-dong, Gangnam District in Seoul. The same sources reveal that the contracts were signed at the end of February and the lease will last until the end of February 2036. After reviewing multiple locations last year, the iPhone maker has settled for one that will host a two- to three-story retail store.

Unfortunately, there is no information available about the opening date of the company's first South Korean store and its construction still has to begin. Right now, Apple sells its products in South Korea via a local partner.


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Codrut Nistor, 2016-09-22 (Update: 2016-09-22)