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Apple stops all sales in Turkey after the collapse of the Turkish Lira

Macs and iPhones were significantly cheaper in Turkey than elsewhere. (Image source: Andy Wang)
Macs and iPhones were significantly cheaper in Turkey than elsewhere. (Image source: Andy Wang)
The sharp devaluation of the Turkish Lira and high inflation in the country has resulted in Apple pulling all sales from its Turkish website. The company has not confirmed when it will begin selling in Turkey again, either.
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Apple has temporarily stopped serving Turkey on its website following the decline of the Turkish Lira. Currently, the Turkish Apple Online Store remains active, with the plethora of Apple hardware still available to view and configure. However, the company is preventing anyone from adding any device to their basket, let alone check out.

It is unclear when Apple will begin trading in Turkey again. As it stands, all Apple products would cost significantly less in Turkey than in the Eurozone, the UK or the US when taxes are factored in. For example, an iPhone 13 sells for TL 11,999, equivalent to €827 or US$930. Similarly, a new mid-tier MacBook Pro 16 costs TL 31,999 (~€2,204), why is far lower than the €2,979 it retails for in the Eurozone.

Presumably, Apple will only return to Turkey once the country's currency stabilises, a situation that is also uncertain. As Reuters explains, the Turkish Lira lost 45% of its value against the US dollar since the start of the year, and 15% in a week, following interest rate cuts.

Additionally, inflation in Turkey sits at close to 20%. Correspondingly, we imagine that Apple will drastically increase its prices across all categories when it opens its Turkish website again.

(Image source: Apple)

Source(s)

Apple via MacRumors, Reuters, Andy Wang - Image credit

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Alex Alderson
Alex Alderson - Senior Tech Writer - 4551 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
contact me via: @aldersonaj
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 11 > Apple stops all sales in Turkey after the collapse of the Turkish Lira
Alex Alderson, 2021-11-24 (Update: 2021-11-24)