Apple stops all sales in Turkey after the collapse of the Turkish Lira

Apple has temporarily stopped serving Turkey on its website following the decline of the Turkish Lira. Currently, the Turkish Apple Online Store remains active, with the plethora of Apple hardware still available to view and configure. However, the company is preventing anyone from adding any device to their basket, let alone check out.

It is unclear when Apple will begin trading in Turkey again. As it stands, all Apple products would cost significantly less in Turkey than in the Eurozone, the UK or the US when taxes are factored in. For example, an iPhone 13 sells for TL 11,999, equivalent to €827 or US$930. Similarly, a new mid-tier MacBook Pro 16 costs TL 31,999 (~€2,204), why is far lower than the €2,979 it retails for in the Eurozone.

Presumably, Apple will only return to Turkey once the country's currency stabilises, a situation that is also uncertain. As Reuters explains, the Turkish Lira lost 45% of its value against the US dollar since the start of the year, and 15% in a week, following interest rate cuts.

Additionally, inflation in Turkey sits at close to 20%. Correspondingly, we imagine that Apple will drastically increase its prices across all categories when it opens its Turkish website again.

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