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Apple starts selling in Turkey again having ramped up prices

On average, Apple has raised its prices on popular products by over 23% in Turkey. (Image source: Hussam Abd)
On average, Apple has raised its prices on popular products by over 23% in Turkey. (Image source: Hussam Abd)
The value of the Turkish Lira continues to slide, but Apple has resumed selling AirPods, iPads, iPhones, Macs and Watch Series smartwatches in Turkey. Unsurprisingly, Apple has increased prices across the board, with many now costing over 23% more than they did previously.

Last week, it emerged that Apple had stopped selling in Turkey, preventing anyone from placing orders on its Turkish website. Without warning or explanation, Apple has re-opened its website to Turkish customers, but with an expensive catch.

On average, devices are now TL 2,958 (~US$239) pricier than they were previously. In other words, Apple has added 23.51% to the prices of devices like the MacBook Air, MacBook Pro 14 and the new iPad mini. However, some configurations have become significantly more expensive. For example, the mid-tier MacBook Pro 16 now costs TL 38,099 (~US$3,075), an increase of TL 6,900 (~US$557) from its previous price. 

As it stands, the currency remains on a downwards trajectory, with US$1 now worth over TL 12.6. President Erdogan continues to defend interest rates cuts too, resulting in a further 4% weakening today alone. Hence, if the Turkish Lira fails to stabilise, Apple could push prices even higher than they are now.

Device Old price (TL) New price (TL) Difference (TL) Percentage change
AirPods 3 1,999 2,499 500 25.01%
AirPods Max 5,699 7,099 1,400 24.57%
AirPods Pro 2899 3,599 700 24.15%
iMac 24-inch 14,999 17,999 3,000 20.00%
iMac 27-inch 19,979 23,999 4,020 20.12%
iPad 3,899 4,799 900 23.08%
iPad Air 6,399 7,999 1,600 25.00%
iPad mini 5,799 7,199 1,400 24.14%
iPad Pro 11.9 8,599 10,799 2,200 25.58%
iPhone 13 11,999 14,999 3,000 25.00%
iPhone 13 mini 10,999 13,999 3,000 27.28%
iPhone 13 Pro 14,999 19,999 5,000 33.34%
iPhone 13 Pro Max 17,999 22,999 5,000 27.78%
Mac mini 7,899 9,499 1,600 20.26%
Mac Pro 67,449 79,999 12,550 18.61%
MacBook Air 10,999 13,499 2,500 22.73%
MacBook Pro 13 14,999 17,499 2,500 16.67%
MacBook Pro 14 23,499 28,999 5,500 23.41%
MacBook Pro 16 28,999 35,499 6,500 22.41%
Watch SE 3,099 3,799 700 22.59%
Watch Series 3 2,199 2,699 500 22.74%
Watch Series 7 4,399 5,399 1,000 22.73%

Source(s)

Apple Turkey via MacRumors, Hussam Abd - Image credit

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 11 > Apple starts selling in Turkey again having ramped up prices
Alex Alderson, 2021-11-29 (Update: 2021-11-29)