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WWDC19 | Apple's pricey US$4,999 Pro XDR display may actually be a good value

Apple pictures the Pro XDR display with its companion stand, although it is actually a US$999 option. (Source: Apple)
Apple pictures the Pro XDR display with its companion stand, although it is actually a US$999 option. (Source: Apple)
Apple has taken off the covers of its both its long-anticipated all-new Mac Pro and companion 32-inch Pro XDR 6K display. At US$4,999 it is far from cheap, but for what it offers it is arguably a good value proposition.

Apple's new 32-inch Pro XDR display is a technical tour de force making it fitting companion for its beastly powerful companion, the all-new Mac Pro. While most will look at its US$4,999 asking price as being excessive, it is actually good buying at the price. In fact, Apple compared it to one of Sony's pro monitors targeted at film studios that its new monitor technically surpasses - Sony's asking price for its monitor? US$43,000, which makes the new Apple monitor a relative bargain for what it offers.

While Sony's reference monitors are capable of producing up to 1,000 nits of brightness, the new Pro XDR display from Apple can produce 1,000 constant nits of brightness up to a peak of 1,600 nits of brightness. This is coupled with a 1,000,000:1 contrast ratio, matching a Sony reference monitor. This is actually good enough to take the display beyond a standard HDR rating to an XDR rating (Extreme Dynamic Range). Capping things off, the Pro XDR supports true 10-bit color, good for producing more than a billion colors. Its pixel density is Retina class as well, with 218 ppi versus typical monitors that max out at 150 ppi.

In addition to the standard US$4,999 model, Apple is also offering a variant for an additional $999. This 'nano-texture' option users laser etching at the nanometer level that avoids the typical pitfalls of matte displays that can produce unwanted haze and sparkle. As you might expect, it is equipped with Apple's True Tone tech while each of the display's 576 LEDs is individually calibrated. The refresh rate, however, is limited to 60 Hz. However, it is good enough to be used as a reference monitor for HDR video and Digital Cinema standards including P3-DCI and P3-D65 among several others.

Of course, the neither the US$4,999 Pro XDR or the US$5,999 Pro XDR with nano-texture glass comes with the stand that it is typically pictured with on Apple's website (or that you would expect to be standard). This is a mindboggling US$999 option, but it does use some sophisticated patented tech hidden within its custom hinge mechanism. It also packs in a Thunderbolt 3 connector with 96 W downstream charging support and three USB-C (USB 2.0) ports as well. So, even with the price of the stand factored in, the Pro XDR display from Apple is a good value for what it offers overall, even if studios aren't going to dump Sony's reference monitors overnight for their overall flexibility and wider range of reference capabilities.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 06 > Apple's pricey US$4,999 Pro XDR display may actually be a good value
Sanjiv Sathiah, 2019-06- 4 (Update: 2019-06- 4)
Sanjiv Sathiah
Sanjiv Sathiah - News Editor
I have been tech-obsessed from the time my father introduced me to my first computer, an Apple ][. Since then, I have grown to enjoy exploring and experimenting with any computing platform that I can get my hands on – I am the definitive early adopter! I have always been interested in how we can use technology to shape and improve our lives, most recently using it to record, mix and master my debut record, Acuity – Nature | Nurture out now on Spotify.