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WWDC19 | Apple's pricey US$4,999 Pro XDR display may actually be a good value

Apple pictures the Pro XDR display with its companion stand, although it is actually a US$999 option. (Source: Apple)
Apple pictures the Pro XDR display with its companion stand, although it is actually a US$999 option. (Source: Apple)
Apple has taken off the covers of its both its long-anticipated all-new Mac Pro and companion 32-inch Pro XDR 6K display. At US$4,999 it is far from cheap, but for what it offers it is arguably a good value proposition.
Sanjiv Sathiah,

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Apple's new 32-inch Pro XDR display is a technical tour de force making it fitting companion for its beastly powerful companion, the all-new Mac Pro. While most will look at its US$4,999 asking price as being excessive, it is actually good buying at the price. In fact, Apple compared it to one of Sony's pro monitors targeted at film studios that its new monitor technically surpasses - Sony's asking price for its monitor? US$43,000, which makes the new Apple monitor a relative bargain for what it offers.

While Sony's reference monitors are capable of producing up to 1,000 nits of brightness, the new Pro XDR display from Apple can produce 1,000 constant nits of brightness up to a peak of 1,600 nits of brightness. This is coupled with a 1,000,000:1 contrast ratio, matching a Sony reference monitor. This is actually good enough to take the display beyond a standard HDR rating to an XDR rating (Extreme Dynamic Range). Capping things off, the Pro XDR supports true 10-bit color, good for producing more than a billion colors. Its pixel density is Retina class as well, with 218 ppi versus typical monitors that max out at 150 ppi.

In addition to the standard US$4,999 model, Apple is also offering a variant for an additional $999. This 'nano-texture' option users laser etching at the nanometer level that avoids the typical pitfalls of matte displays that can produce unwanted haze and sparkle. As you might expect, it is equipped with Apple's True Tone tech while each of the display's 576 LEDs is individually calibrated. The refresh rate, however, is limited to 60 Hz. However, it is good enough to be used as a reference monitor for HDR video and Digital Cinema standards including P3-DCI and P3-D65 among several others.

Of course, the neither the US$4,999 Pro XDR or the US$5,999 Pro XDR with nano-texture glass comes with the stand that it is typically pictured with on Apple's website (or that you would expect to be standard). This is a mindboggling US$999 option, but it does use some sophisticated patented tech hidden within its custom hinge mechanism. It also packs in a Thunderbolt 3 connector with 96 W downstream charging support and three USB-C (USB 2.0) ports as well. So, even with the price of the stand factored in, the Pro XDR display from Apple is a good value for what it offers overall, even if studios aren't going to dump Sony's reference monitors overnight for their overall flexibility and wider range of reference capabilities.

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Sanjiv Sathiah
Sanjiv Sathiah - Senior Tech Writer - 1284 articles published on Notebookcheck since 2017
I have been writing about consumer technology over the past ten years, previously with the former MacNN and Electronista, and now Notebookcheck since 2017. My first computer was an Apple ][c and this sparked a passion for Apple, but also technology in general. In the past decade, I’ve become increasingly platform agnostic and love to get my hands on and explore as much technology as I can get my hand on. Whether it is Windows, Mac, iOS, Android, Linux, Nintendo, Xbox, or PlayStation, each has plenty to offer and has given me great joy exploring them all. I was drawn to writing about tech because I love learning about the latest devices and also sharing whatever insights my experience can bring to the site and its readership.
contact me via: @t3mporarybl1p
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 06 > Apple's pricey US$4,999 Pro XDR display may actually be a good value
Sanjiv Sathiah, 2019-06- 4 (Update: 2019-06- 4)