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Apple retail chief Angela Ahrendts exits the company

Apple SVP of Retail will be leaving the company in April in a shock departure. (Source: Apple)
Apple SVP of Retail will be leaving the company in April in a shock departure. (Source: Apple)
Apple Senior Vice President (SVP) of Retail Angela Ahrendts is leaving Apple after five years in the role. Ahrendts was a high-profile hire for Apple, who managed to lure her from her role as CEO of fashion brand Burberry to lead Apple’s retail evolution.

Apple has announced that current SVP of Retail, Angela Ahrendts, will be leaving the company in April. The end of Ahrendts tenure has come after five years has come as a surprise to many, after what was a very high-profile appointment. Before joining Apple, Ahrendts had successfully transformed fashion label Burberry into a very profitable business and her arrival at the Cupertino giant was considered something of a coup for Apple CEO Tim Cook. Ahrendts will be replaced by a 30-year veteran of the company in Deirdre O’Brien who currently heads up the HR portfolio. 

“The last five years have been the most stimulating, challenging and fulfilling of my career. Through the teams’ collective efforts, Retail has never been stronger or better positioned to make an even greater contribution for Apple,” said Angela Ahrendts, SVP of Retail. “I feel there is no better time to pass the baton to Deirdre, one of Apple’s strongest executives. I look forward to watching how this amazing team, under her leadership, will continue to change the world one person and one community at a time.” 

For his part, Apple CEO Tim Cook offered these words: “I want to thank Angela for inspiring and energizing our teams over the past five years,” said Tim Cook. “She has been a positive, transformative force, both for Apple’s stores and the communities they serve. We all wish her the very best as she begins a new chapter.” 

Ahrendts joined Apple right at right the time it was launching the Apple Watch, a product that was heavily marketed as much as a fashion accessory as it was a smartwatch and health tracker. The Apple Watch has gone on to be a very successful product for Apple, while her efforts in Retail saw Apple stores continue to evolve into high-tech fashion statements. Ahrendts is leaving Apple without announcing any plans for what is next on the horizon. 

 

 

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 02 > Apple retail chief Angela Ahrendts exits the company
Sanjiv Sathiah, 2019-02- 6 (Update: 2019-02- 6)
Sanjiv Sathiah
Sanjiv Sathiah - News Editor
I have been tech-obsessed from the time my father introduced me to my first computer, an Apple ][. Since then, I have grown to enjoy exploring and experimenting with any computing platform that I can get my hands on – I am the definitive early adopter! I have always been interested in how we can use technology to shape and improve our lives, most recently using it to record, mix and master my debut record, Acuity – Nature | Nurture out now on Spotify.