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Apple opens Champs-Élysées store in Paris

Champs-Élysées Apple store Forum area (Source: Apple Newsroom)
Champs-Élysées Apple store Forum area (Source: Apple Newsroom)
The new Apple store that opened its doors for the first time last Sunday in Paris is located on one of the most famous shopping streets in the world — the Champs-Élysées — and is entirely powered using renewable energy. Apple Champs-Élysées has over 100 employees that belong to 15 nationalities and speak 17 languages.

Apple's latest retail location is definitely one worth checking out, at least by those who happen to pass through Paris. The new store had its grand opening two days ago when over 330 employees (including over 200 who usually work in other Apple stores in France and around the world) welcomed thousands of customers and journalists who were there to attend the event.

Apple Champs-Élysées is housed in a Haussmann-era apartment building and features an inner courtyard which "has been transformed into Apple’s grandest Forum" that will be used for free Today at Apple sessions. The entire store only uses renewable energy, but it also features a rainwater collection system that provides water for the trees, green walls, and bathrooms.

The opening of the store was not exactly eventless, because it was also greeted by a protest against the controversial fiscal practices of the US behemoth. Fortunately, the protest wasn't exactly violent, either. As reported by the press, the activists chanted "Apple, pay your taxes!" while throwing confetti, and many of them were wearing colored wigs and party hats.

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Source(s)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 11 > Apple opens Champs-Élysées store in Paris
Codrut Nistor, 2018-11-20 (Update: 2018-11-20)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.