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Apple "Take mine!": New iPhone 7 Plus commercial puts focus on Portrait Mode

"Take mine"! The new Apple spot puts the focus on the Portrait Mode in the iPhone 7 Plus.
"Take mine"! The new Apple spot puts the focus on the Portrait Mode in the iPhone 7 Plus.
Apple shows off how powerful Portrait Mode in the iPhone 7 Plus really is. The new commercial aptly named "Take mine!" follows a young woman around a small village in Italy where everyone wants to have their pictures taken.
Alexander Fagot,
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When Apple officially announced their first dual-cam smartphone in September last year, the Portrait Mode was not ready yet, still images made with the dual camera on the new iPhone were impressive. Later, iOS 10.1 introduced Portrait Mode and made it possible for smartphone users with an iPhone 7 Plus to simulate the Bokeh effects of a good DSLR camera. This separates the person or object in the foreground from the background by using depth information collected from both the telephoto and the regular wide angle lens during shooting. Now Portrait Mode on the iPhone 7 Plus, while still officially Beta, got their own dedicated commercial. Have a look!

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Alexander Fagot
Alexander Fagot - Managing Editor News - 7366 articles published on Notebookcheck since 2016
As a young tech enthusiast with a history involving assembling and overclocking projects, I ended up working as a projectionist with good old 35-mm films before I entered the computer world at a professional level. I assisted customers at an Austrian IT service provider called Iphos IT Solutions for seven years, working as a Windows client and server administrator as well as a project manager. As a freelancer who travels a lot, I have been able to write for Notebookcheck from all corners of the world since 2016. My articles cover brand-new mobile technologies in smartphones, laptops, and gadgets of all kinds.
contact me via: @alfawien
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Alexander Fagot, 2017-01- 9 (Update: 2017-01- 9)