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Apple "Take mine!": New iPhone 7 Plus commercial puts focus on Portrait Mode

"Take mine"! The new Apple spot puts the focus on the Portrait Mode in the iPhone 7 Plus.
"Take mine"! The new Apple spot puts the focus on the Portrait Mode in the iPhone 7 Plus.
Apple shows off how powerful Portrait Mode in the iPhone 7 Plus really is. The new commercial aptly named "Take mine!" follows a young woman around a small village in Italy where everyone wants to have their pictures taken.

When Apple officially announced their first dual-cam smartphone in September last year, the Portrait Mode was not ready yet, still images made with the dual camera on the new iPhone were impressive. Later, iOS 10.1 introduced Portrait Mode and made it possible for smartphone users with an iPhone 7 Plus to simulate the Bokeh effects of a good DSLR camera. This separates the person or object in the foreground from the background by using depth information collected from both the telephoto and the regular wide angle lens during shooting. Now Portrait Mode on the iPhone 7 Plus, while still officially Beta, got their own dedicated commercial. Have a look!

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 01 > Apple "Take mine!": New iPhone 7 Plus commercial puts focus on Portrait Mode
Alexander Fagot, 2017-01- 9 (Update: 2017-01- 9)
Alexander Fagot
Alexander Fagot - Editor
As a former projectionist still used to working with 35 mm film and experience in computer assembling and overclocking, I was drawn to the professional IT crowd a couple of years back and started working in IT support, Windows administration and project management before discovering my love for traveling the world. Now I am working as a news editor from all parts of the world, mostly writing about gadgets and mobile gear for Notebookcheck.