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"Apple Prime" to counter Amazon Prime? iOS 13.5.5 beta code hints at an Apple bundle with Apple TV+, Apple Arcade, Apple Music

Record label agreements might mean that Apple Music won't immediately become part of an Apple subscription bundle (Image source: Apple)
Record label agreements might mean that Apple Music won't immediately become part of an Apple subscription bundle (Image source: Apple)
Beta code for iOS 13.5.5 seems to indicate that Apple is considering launching a bundle subscription serving integrating different offerings like Apple News, Apple TV+, Apple Music, and possibly Apple Arcade. Can we expect this "Apple Prime" alternative to Amazon's Prime ecosystem in time for the iPhone 12 release?
Arjun Krishna Lal,

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Apple appears to be working on its own bundled "Apple Prime" alternative to Amazon Prime's bundled service ecosystem. Code from the iOS 13.5.5 beta references a "bundle offer" and a "bundle subscription."

While a multi-service Apple bundle might be of use to prospective iPhone 12 and Apple TV users, not all these services might be available as part of a bundle from the outset. Apple recently signed agreements with record labels regarding Apple Music. References to bundling Apple Music with other services like Apple TV+ were absent.

This means that, even if Apple intends to out a bundled subscription service for products like Apple TV+, Apple Music, Apple News, and Apple Arcade, it might be months or even years before everything comes together. A bundled Apple subscription seems like a win-win for users, though.

Users of this year's iPhone 12 and iPad Pro could get access to premium Apple services for much less than the cost of subscribing separately. And Apple gets to bind customers ever more tightly to its software and hardware ecosystem. At the moment, a bundled subscription doesn't seem to be on the cards, but things might change faster than you'd think. We will keep you posted.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 06 > "Apple Prime" to counter Amazon Prime? iOS 13.5.5 beta code hints at an Apple bundle with Apple TV+, Apple Arcade, Apple Music
Arjun Krishna Lal, 2020-06- 4 (Update: 2020-06- 4)
Arjun Krishna Lal
Arjun Krishna Lal - News Editor
I've had a passion for PC gaming since 1996, when I watched my dad score frags in Quake as a 1 year-old. I've gone on to become a Penguin-published author and tech journalist. When I'm not traveling the world, gathering stories for my next book, you can find me tinkering with my PC.