Android and iOS duopoly at record levels as of Q2 2016
Android and iOS now control over 99 percent of the smartphone market according to the latest data from Gartner. Together, they make up over 344.4 million smartphones sold globally as of 2Q 2016. Windows Mobile 10 has fallen from 2.5 percent to 0.6 percent YoY as Microsoft has essentially abandoned the platform. BlackBerry OS has also dropped to insignificant levels at just 0.1 percent.
Despite Android's lead at 86.2 percent of the market, Apple is still holding strong at 12.9 percent down from 14.6 percent a year earlier. Buyers are likely waiting on new announcements from the Cupertino company as rumors continue to build on the iPhone 6s successor. Nonetheless, this is still quite impressive considering that Apple is just one manufacturer from a sea of others.
Overall, consumers have bought 4.3 million more smartphones this quarter compared to Q2 2015. Samsung holds the widest lead as reported earlier with over 22 percent of the smartphone market as of Q2 2016. Google is expected to unveil its latest Nexus refresh with Android Nougat in the coming weeks to months.
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