Amazon has been making and selling its own Fire-branded tablets for several years now leaning on very attractive pricing for the hardware as a way of enticing users to sign up for its subscription services like Amazon Prime and Amazon Music. It’s a strategy that has worked well and shows no signs of abating with the launch of its latest Fire HD 10 tablets (with new and improved features) and an all-new range of Fire Kids Pro tablets aimed at older kids.
The new Fire HD 10 (from US$150) and Fire HD 10 Plus (from US$180) tablets are fitted with a new, but unspecified, 2.0 GHz octa-core processor which should deliver improved system and graphics performance. The new variant of the regular Fire HD 10 model is fitted with 3 GB of RAM while the Fire HD Plus model gets 4 GB of RAM while both come in either 32 GB or 64 GB of expandable storage. Both models also pick up a 10 percent brighter display and continue to offer support for Dolby Atmos sound. The Fire HD 10 Plus also picks up a more premium finish and wireless charging for the first time while both new tablets support a new keyboard case accessory (US$50).
The new Fire Kids Pro tablets come in several new models including the Fire 7 Kids Pro (from US$100), the Fire HD 8 Kids Pro (from US$140) and the Fire HD 10 Kids Pro (from US$200) that all come with a slim protective case built in. They are designed for children aged 6 through to 12 and come with a new more ‘grow-up’ customizable home screen. There is also access to a parent-controllable expanded Amazon Kids+ content section and digital store with apps including Disney+, Minecraft and Spotify. Hardware specifications are otherwise similar to the existing non ‘Pro’ Fire Kids tablets.
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