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After Aukey and RAVPower, Amazon drops the ban hammer on over 600 Chinese electronics brands for fraudulent reviews

Aukey is one of the brands that’s been affected by the Amazon cleanup op (Image source: Aukey)
Aukey is one of the brands that’s been affected by the Amazon cleanup op (Image source: Aukey)
In an effort to clamp down on fake and compensated reviews, Amazon has banned over 3000 merchant accounts, connected to approximately 600 Chinese technology brands.
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In an interview with China Central Television, Cindy Tai, an Amazon VP, confirmed that the company had banned over 3000 merchant accounts on the platform, tied to over 600 Chinese electronics brands, including popular names like Aukey and RAVPower

The clampdown was part of an effort to clean up fake and incentivized reviews on the Amazon platform. Some of these brands are facing significant monetary challenges because of the ban - Shenzhen Youkeshu Technology, for instance, claims that Amazon has frozen over US$20 million of its funding. 

The false and incentivized review issue came to a head a few months ago when a WSJ journalist wrote a column about their experience ordering a RAVPower charger. In contravention of Amazon’s ban on incentivised reviews, RAVPower had evidently included a “gift card” in the package, redeemable only if the customer submited a product review.

Since then, Amazon’s reportedly cracked down on tens of thousands of merchants. This latest wave of bans, however, is particularly relevant because relatively well-known brands and their sellers were caught. 

Check out this Amazon Basics charger here

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Arjun Krishna Lal
Arjun Krishna Lal - Tech Writer - 488 articles published on Notebookcheck since 2019
I've had a passion for PC gaming since 1996, when I watched my dad score frags in Quake as a 1 year-old. I've gone on to become a Penguin-published author and tech journalist. Apart from working as an editor at Notebookcheck, I write for outlets including TechSpot and Gamingbolt. I’m the Director of Content at Flying V Group, one of the top 5 digital marketing agencies in Orange County. When I'm not traveling the world, gathering stories for my next book, you can find me tinkering with my PC.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 09 > After Aukey and RAVPower, Amazon drops the ban hammer on over 600 Chinese electronics brands for fraudulent reviews
Arjun Krishna Lal, 2021-09-19 (Update: 2021-09-19)