Deal | Affordable 77-inch LG B4 OLED TV with 120 Hz refresh rate drops down to its lowest price ever

Those who are busy scouring the interwebs for a well-reviewed but affordable OLED TV will be pleased to note that LG's massive 77-inch B4 OLED TV is currently on sale on the platform for its lowest price ever, at just $1,596.

Well-reviewed, and well-priced

According to Rtings' comprehensive review of the product, the LG B4 hardly leaves any room for complaint in terms of display performance, especially when considering its price. Although the color gamut is admirable, precision within its range could benefit from some refinement. However, the B4 does get plenty bright, with a peak HDR brightness rating of 675 nits at a 10% window allowing for a pretty respectable HDR viewing experience.

Moreover, the OLED panel ensures excellent contrast levels thanks to per-pixel dimming, without having to suffer from any blooming whatsoever - a common issue prevalent in mini LED panels. The OLED panel also allows for near-instantaneous response times, amounting to an excellent gaming experience compounded by its 120 Hz refresh rate. The grass is not all green, however - OLEDs are known to suffer from the potential of permanent panel burn-in, especially when used with lots of static elements on the screen.

All in all, the LG B4 remains an excellent option for a budget-friendly OLED TV that does not sacrifice performance. Amazon's current offer makes the 77-inch B4 more affordable than ever before, which is great news for prospective buyers.

Disclaimer: Notebookcheck is not responsible for price changes carried out by retailers. The discounted price or deal mentioned in this item was available at the time of writing and may be subject to time restrictions and/or limited unit availability.