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Acer tablet shipments reportedly reduced again for Q3 2011

First estimated for about 800,000 tablet units, new claims put Acer shipment numbers closer to 300,000 to 400,000 for the rest of this quarter

Acer has been reshuffling its shipment numbers this year as the company continues to undergo major internal adjustments. According to the latest report from DigiTimes, the Taiwanese manufacturer has made yet another shipment goal for this coming Q3 2011.

The source claims Acer will be rolling out 300,000 to 400,000 tablet PCs during this third quarter, which essentially amounts to under 100,000 units per month. Most of these units, about 130,000 of them, will reportedly be the 7-inch Iconia A100 tablet, say industry watchers. The tablet was first introduced back in February and was delayed for a mid-to-late 2011 launch instead. The new DigiTimes numbers would therefore fall in line with the reported delay.

Following the Q3 tablet shipments, Acer may be releasing its new series of Intel Ultrabooks sometime in Q4. The notebook might not be arriving cheap, however, as the system is believed to cost north of $1000 because of its premium hardware. This is also in line with previous reports on Acer’s shifting strategy for prioritizing higher-end products over high volume, budget-friendly products.

While the new shipment numbers are unconfirmed, Acer has been steadily fine-tuning its notebook and tablet numbers for 2011. The company recently reduced its 2011 tablet shipments to 2.5 million units down from its previous forecast of 5 -7 million units. Even with the heavy unit reductions, notebook shipment from Acer’s top contractor Compal is predicted to grow up to 10% for the third quarter.


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Allen Ngo, 2011-07-25 (Update: 2012-05-26)