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Acer expecting a return to profitability for Q3 2011

After poor sales numbers during the first half of 2011, the manufacturer is now aiming high for an overall net profit for the year

According to Digitimes, Taiwanese manufacturer Acer is expecting to jump back to profitability for the next quarter and possibly even make a net profit for all of 2011. The news comes straight from Acer CEO J.T. Wang last Thursday during a meeting as he mapped out plans to get the company back in the black.

One new strategy Acer will be deploying, says Digitimes, is the concept of “more value instead of pursuing volume growth.” The company may be focusing more on attractive hardware and features rather than simply large volume shipping. Indeed, such an approach was hinted at a couple months back when the company was said to be inspired by the business practices of Apple and HTC.

Additionally, Wang hinted at a couple new releases for the public to look forward to as well. The manufacturer is currently aiming to launch the “world’s first notebook powered by a dual-core Tegra 2 CPU” by July and an unannounced number of new tablets running Android 3.2. Acer’s first ultrabook, which was hinted early June, should be launching before the end of the year, too. Wang is hoping that the new set of upcoming devices can lift Acer from its fall to fourth place in the global PC market.

Ever since the start of 2011, Acer has been in deep water with its 64% profit fall, 10% drop in notebook sales, cuts in tablet and notebook shipments and has even changed its corporate logo to indicate its new market direction. The manufacturer will really have to flex its muscle this year to accomplish the 2011 comeback.


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Allen Ngo, 2011-07-23 (Update: 2012-05-26)