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Acer to produce up to 40% of its notebooks from new facilities in China

New Acer production facilities to open up in Chongqing, notebook shipping times to be cut greatly

Taiwan-based computer manufacturer Acer is gearing up to shift almost half of its total notebook production into a new location in China by the end of year, according to WSJ.

We will produce out notebook and netbook PCs in Chongqing and gradually expand our manufacturing volume,” said Acer president Jim Wong. By the time 2012 is just over the horizon, Wong expects 30 to 40 percent of all Acer notebooks and netbooks to be manufactured at the new location. Everything appears to be on schedule as well, as Acer has reportedly worked out major contracts and key component supply chains to assure a steady production line.

Taipei Times notes that many other major computer manufacturers have production facilities set up in western China as well, including HP. By producing more notebooks in Chongqing, Acer claims they can more quickly and easily transport their products to the necessary markets. The rail system in the city would be almost twice as fast as the usual transportation by sea, Acer says.

As one of the largest notebook manufacturers by volume, it is unsurprising that Acer will be expanding its facilities in order to maintain its position in the laptop market. The company has not been doing too well this year financially, however, but Acer is still holding faith in the notebook market and has been releasing tablets simultaneously as well.


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Allen Ngo, 2011-05-27 (Update: 2012-05-26)