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AMD Ryzen outselling Intel Core in Asia

AMD's new Zen 2-based 3000 series chips are off to a great start. (Source: AMD)
AMD's new Zen 2-based 3000 series chips are off to a great start. (Source: AMD)
Intel might have comfortably dominated the PC chip market for the best part of the last decade, but it now looks like it has a real fight on its hands following the launch of AMD's new Zen 2-based chips. According to Danawa Research, an offshoot of one of Asia's largest PC component retailers, AMD's new Ryzen 3000 chips captured more than half of chip sales in Asia just a couple of days after launch.

AMD is riding on a high right now with the recent launch of its 7nm Navi-based GPUs and Ryzen 3000 series Zen 2-based CPUs along with the high-profile hire of Frank Azor. If the early sales figures coming out of Asia are any guide, Team Red is finally putting the fear of god into Team Blue after the best part of a decade in the wilderness. Danawa Research has reported that within a couple of days of launching, AMD's 3000 series chips were outselling Intel's latest silicon for the first time in years.

On launch day in Asia, AMD's 3000 series chips saw a 48.72 percent jump in AMD sales and by day two it was outselling Intel with 53.36 percent of sales versus Intel's 46.64 percent share. The same research also noted that customers are more actively searching for AMD's new silicon with a 76.95 percent share versus interest in Intel's silicon at just 23.05 percent. It will be interesting to see if the trend is sustained in Asia over the coming months and whether it is a pattern that is repeated in other markets.

AMD's new Zen 2 microarchitecture boasts some significant upgrades over the Zen+ 2000 series chips that it replaces. Not only does gain the benefit inherent in the switch from a 12nm node to a 7nm node, it also incorporates substantial design changes. These include an all-new execution pipeline as well as substantial gains in floating point performance moving from 128-bit to 256-bit. Coupled with higher clock speeds, lower power consumption and other architectural enhancements it's no wonder it is knocking out some excellent benchmark scores.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 07 > AMD Ryzen outselling Intel Core in Asia
Sanjiv Sathiah, 2019-07-17 (Update: 2019-07-17)
Sanjiv Sathiah
Sanjiv Sathiah - News Editor
I have been tech-obsessed from the time my father introduced me to my first computer, an Apple ][. Since then, I have grown to enjoy exploring and experimenting with any computing platform that I can get my hands on – I am the definitive early adopter! I have always been interested in how we can use technology to shape and improve our lives, most recently using it to record, mix and master my debut record, Acuity – Nature | Nurture out now on Spotify.