AI wearables startup Movetru raises $1.9 million USD in pre-seed funding for injury prevention tech

Movetru, a Northern Ireland-based startup focused on AI-powered wearables for injury prevention, has raised $1.9 million USD (approximately €1.4 million) in pre-seed funding. The company aims to transform sports medicine by shifting the emphasis from treatment to real-time biomechanical insight and proactive injury prevention.

Founded by Naomi McGregor, Movetru combines a wearable device with an AI-powered mobile app that delivers immediate movement feedback. The system is already in use by sports teams including the Belfast Giants.

The round was led by London-based investor Two Magnolias and included participation from IAG Capital, HBAN, Angel Academe, AwakenAngels, and a number of angel investors with backgrounds in biomechanics, sport, and medical technology. According to Tech in Asia, notable backers include Professor Mark Batt, a specialist in sports and exercise medicine, and Jeff Mostyn, former chairman of AFC Bournemouth.

Movetru's offering reflects a wider trend in modern sports science, which is moving away from reactive, post-injury treatment models towards a preventative approach. This evolution has been unfolding for decades, with early frameworks such as Van Mechelen's 1992 Sequence of Prevention now forming the foundation for tech-led solutions. Movetru's AI system supports this shift by delivering accessible movement diagnostics to athletes, coaches, and physiotherapists without the need for expensive motion capture labs or clinical facilities.

This funding success also highlights how sports technology is becoming more inclusive. In the past, tools for biomechanical analysis were largely confined to elite environments. Movetru's mobile platform opens up this capability to amateur athletes, schools, and grassroots programmes. This is particularly important for female athletes, who remain underrepresented in sports science research despite facing higher injury risks for conditions such as ACL tears. Movetru has made this a key area of focus.

The value of early detection is increasingly echoed by tech-savvy communities. One Reddit user, commenting in a thread on sports injury prevention, noted, "Detecting those movement patterns early could make a huge difference in preventing injuries." That’s precisely the goal Movetru aims to achieve through its AI-powered wearables.

The sector attracted $2.5 billion in February 2025 following a record €3.9 billion in January, according to Tech.eu, which also reported Movetru's €1.4 million pre‑seed round. Movetru's evidence‑based development, including early‑stage trials involving 100 participants, positions it within a maturing field where both investors and practitioners are demanding scientific rigour alongside innovation.

With strong early traction, respected investors, and a product already in the hands of major sporting organisations, Movetru now plans to scale its operations and broaden access to its movement tracking platform.