Timex launches a new fitness band with a premium appeal in India

The household name Timex has already released its first sports smartwatch, the electronic hardware for which had been provided by the OEM Huami (as with many similar wearables sold under the Xiaomi name). Now, the same brand has released its first fitness band.

However, rather than start off with a typical tracker-form device with a generic silicon or rubber band, Timex has decided to stand out through one paired with a strap made of stainless steel mesh - like some Apple Watches. The actual smart band itself also has an "alloy case".

Then again, this device also has a relatively small 0.96-inch display, albeit one with a decent 160x80 pixel-density. It is also "full color", although Timex does not disclose if it is either AMOLED or LCD. The band also has a heart-rate monitor and step-counting, although specific sports modes or higher-end attributes such as blood-oxygen sensing go unmentioned.

Nevertheless, it may be a good option for consumers who want their fitness tracker a little dressier-looking. The Timex band comes in black or rose gold for INR 4,459 (~US$61). It is available via its own Indian site or with select retailers in the same country at present.