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ZTE set to launch a new Nubia smartphone in Europe

ZTE set to launch a new Nubia smartphone in Europe
ZTE set to launch a new Nubia smartphone in Europe
A press event celebrating the announcement is scheduled before the end of this month in Germany ahead of IFA 2016.

Chinese manufacturer ZTE is set to hold a preference this August 31st at 16:00 local time in Berlin. The event will also be streamed live through the company's official website and will likely unveil a Nubia Z11 device for a European launch. Invitations have been sent out to the press with the motto "Dream Without Boundaries" to suggest a device with a very high screen-to-body ratio. The advertising campaign includes successful football player Christiano Ronaldo to further bolster publicity for the event.

The Nubia Z11 series consists of the vanilla Z11 smartphone, the Z11 Max phablet, and the Z11 Mini. It's unclear whether ZTE will officially sell all three variants in Europe or if it would be launching only one or two of the three models. The Nubia Z11 is equipped with a 5.5-inch FHD display, Snapdragon 820 SoC, 4 GB to 6 GB of RAM depending on the SKU, and MicroSD support up to 128 GB. The Mini and Max versions are equipped with the more mainstream Snapdragon 652 and Snapdragon 617, respectively, so both models have been cut down in performance when compared to the core Nubia Z11.

The Z11 series succeeds the previous Nubia Z9 series released last year.


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Alexander Fagot/ Allen Ngo, 2016-08-22 (Update: 2016-08-22)