Xiaomi sold 250k Redmi 4A smartphones in four minutes
This affordable handset went out of stock last week as no less than 250,000 units were sold in a flash sale via Amazon.in in less than five minutes. However, over one million potential customers chose to be notified about the availability of this smartphone.
Xiaomi Redmi 4A follows its maker's typical recipe for success, providing good features for its price, combined with an attractive design and an easy to use, fast user interface. It obviously comes with the sacrifices that had to be made to offer its low price tag, but the first flash sale conducted in India reveals that its future in that market looks good.
According to Noor Patel, director of category management at Amazon India, "We had over 1 million 'notify me' requests from customers. Smartphones have been a top selling category on Amazon.in and the phenomenal sale today reinforces our focus on expanding the selection and giving our customers the best to choose from."
Unfortunately, only 250,000 customers were able to grab a Xiaomi Redmi 4A before the stock available for the first flash sale was depleted. The time required for Amazon.in to sell this large amount of smartphones? Around four minutes.
Codrut Nistor - Senior Tech Writer - 5884 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.