Xiaomi aims for $14 billion revenue this year but stops disclosing sales figures
Xiaomi Redmi Note 4
With more than 50 million connected devices as part of its ecosystem and over $1 billion annual revenue in India for the first time in 2016, the Chinese brand targets a total income of no less than $14 billion this year.
Xiaomi has not been around for as long as giants like Apple or Samsung, but the company has big plans for the future. Its initial growth, however, put Xiaomi in a hard place. According to the company's CEO and co-founder Lei Jun, "In the first few years, we pushed ahead too fast. We created a miracle, but also drew on some long-term growth."
The company's sales jumped from 7.2 million in 2012 to 18.7 million in 2013 and an impressive 61 million in 2014. However, after setting a target of 100 million in 2015, Xiaomi only managed to sell over 70 million devices in 2015. Now, a Xiaomi official confirmed to TechCrunch that its 2016 sales numbers would no longer be disclosed.
While Xiaomi officials declined to reveal the revenue obtained in 2016 worldwide, we know that Xiaomi India managed to exceed $1 billion. The revenue target Lei Jun unveiled for 2017 is almost $14.5 billion (100 billion yuan). Remains to see if Xiaomi manages to live up to these expectations.
Codrut Nistor - Senior Tech Writer - 6142 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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