Xiaomi aims for $14 billion revenue this year but stops disclosing sales figures
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Xiaomi has not been around for as long as giants like Apple or Samsung, but the company has big plans for the future. Its initial growth, however, put Xiaomi in a hard place. According to the company's CEO and co-founder Lei Jun, "In the first few years, we pushed ahead too fast. We created a miracle, but also drew on some long-term growth."
The company's sales jumped from 7.2 million in 2012 to 18.7 million in 2013 and an impressive 61 million in 2014. However, after setting a target of 100 million in 2015, Xiaomi only managed to sell over 70 million devices in 2015. Now, a Xiaomi official confirmed to TechCrunch that its 2016 sales numbers would no longer be disclosed.
While Xiaomi officials declined to reveal the revenue obtained in 2016 worldwide, we know that Xiaomi India managed to exceed $1 billion. The revenue target Lei Jun unveiled for 2017 is almost $14.5 billion (100 billion yuan). Remains to see if Xiaomi manages to live up to these expectations.
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