Xbox exclusives is a risky bet, but this new strategy could make it work

As unfortunate as it is, having exclusives will help Microsoft sell Xbox consoles. While the leadership is still finalizing the details of how exclusivity will work, there are already two upcoming titles that will release for Xbox consoles only. But having a new exclusive title every year could make investing in a dedicated console worth it.

At least that’s what Xbox CEO Asha Sharma and CCO Matt Booty are hoping for. In the recent internal memo that was publicly shared, one of the statements that stood out was, “We reintroduced exclusives with Gears of War: E-Day in 2026 and Clockwork Revolution in 2027. Players can continue to expect signature exclusives from us every year.”

Two sides of the coin

Console exclusivity in general is a contentious subject, be it first-party or third-party exclusives. Some see the appeal, while others label it as a bad move. Those who do see some value in it will surely appreciate getting new exclusive titles every year, depending on the games, of course. In fact, having a healthy library of exclusives is what drove people towards consoles in the first place. That, among other benefits, like couch gaming and ease of use.

The other side of the conversation is that exclusivity forces people who want to enjoy all kinds of games to invest in multiple consoles, which goes against the equally valid argument that all games should be accessible to everyone. That, however, would be tricky for Xbox and Microsoft as a business. Sony seems to have realized it as well.

For now, Gears of War: E-Day will be a 2026 exclusive for Xbox, while Clockwork Revolution will be the 2027 exclusive. Xbox leadership has already stated that there will be more exclusives in the future, but having one every year is an interesting proposition.