VanMoof: What the e-bike manufacturer is planning, along with a new product scheduled for launch next year
VanMoof's financial problems and subsequent bankruptcy has certainly affected the world of e-bikes. The company started out with rather innovative, smart products, but was ultimately unable to bring a remotely profitable operation to bear. However, VanMoof has been taken over, so not only has the brand been secured, but the supply of spare parts should also be guaranteed in the future.
In a detailed report, The Verge provides new information about the future of VanMoof. Elliot Wertheimer has made clear that the company intends to remain true to the brand's principles: there will be no outsourcing of development. Instead, the company will continue to work on new products and technologies itself. To this end, a VanMoof e-scooter is set to be launched directly onto the market in the first half of 2024.
According to the report, the company's new owners are also aware that tens of millions of dollars will have to be invested in VanMoof before it can turn a profit. For example, Lavoie has already rehired 100 of VanMoof's 700 former employees, most of whom work in Amsterdam. The two brothers and VanMoof founders Ties and Taco Carlier are no longer on board.
Furthermore, the report also states that new spare parts should be available as early as the first quarter of 2024, since VanMoof e-bikes rely heavily on dedicated parts; this is particularly important for customers. In addition, bike dealers and bike workshops are to be certified so that they can carry out repairs on VanMoof e-bikes themselves, thus increasing chances of having local repairs done.
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The Verge, photo by Geo Chierchia on Unsplash