Upcoming Sony phones to abandon all-bezel design

The Sony Xperia XZ1, possibly the last Sony device to use the OmniBalance design language. (Source: Sony)
The Sony Xperia XZ1, possibly the last Sony device to use the OmniBalance design language. (Source: Sony)
During an interview, the Managing Director of Sony India has said that they will release a new range of smartphone's with a new and improved design 'soon.' This means that in 2018 we could see Sony flagship phones with a more modern screen to bezel ratio.

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Sony’s designs are divisive and definitely fall into the “love it or hate it” idiom. Within our staff we have had multiple debates over the design; Is Sony’s adherence to consistency for several years a good way to create a recognizable brand image or did it outstay its welcome by a couple of years.

Either way, it appears that from 2018, Sony will be debuting a new design language which will likely bring their devices in line with the advancements made since they first showed their OmniBalance design in 2013. When The Indian Express asked the Managing Director of Sony India, Kenichiro Hibi, whether they would be releasing a new design, he replied “We have deployed an omnibalance design as long as the X series continues to be available in the market. Also, we are planning to launch new generation of products and you can expect a complete new design from the devices.”

The Sony Xperia XZ1 and XZ1 Compact were announced four weeks ago at IFA 2017, and many were disappointed that they still had the large Sony bezels on top and bottom. Sony makes a lot of quality electronics, so a modern smartphone design and some tweaking of their camera processing software might be what they need to start gaining market share again.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 09 > Upcoming Sony phones to abandon all-bezel design
Craig Ward, 2017-09-28 (Update: 2017-09-28)
Craig Ward
Craig Ward - News Editor
I grew up in a family surrounded by technology, starting with my father loading up games for me on a Commodore 64, and later on a 486. In the late 90's and early 00's I started learning how to tinker with Windows, while also playing around with Linux distributions, both of which gave me an interest for learning how to make software do what you want it to do, and modifying settings that aren't normally user accessible. After this I started building my own computers, and tearing laptops apart, which gave me an insight into hardware and how it works in a complete system. Now keeping up with the latest in hardware and software news is a passion of mine.