Upcoming Sony phones to abandon all-bezel design
Sony’s designs are divisive and definitely fall into the “love it or hate it” idiom. Within our staff we have had multiple debates over the design; Is Sony’s adherence to consistency for several years a good way to create a recognizable brand image or did it outstay its welcome by a couple of years.
Either way, it appears that from 2018, Sony will be debuting a new design language which will likely bring their devices in line with the advancements made since they first showed their OmniBalance design in 2013. When The Indian Express asked the Managing Director of Sony India, Kenichiro Hibi, whether they would be releasing a new design, he replied “We have deployed an omnibalance design as long as the X series continues to be available in the market. Also, we are planning to launch new generation of products and you can expect a complete new design from the devices.”
The Sony Xperia XZ1 and XZ1 Compact were announced four weeks ago at IFA 2017, and many were disappointed that they still had the large Sony bezels on top and bottom. Sony makes a lot of quality electronics, so a modern smartphone design and some tweaking of their camera processing software might be what they need to start gaining market share again.