Unifi: Ubiquiti "unlocks" SFP and QSFP modules with new SFP Wizard

Ubiquiti has introduced a device for programming SFP network modules, namely the SFP Wizard. It aims to end the widespread vendor lock-in in networking. Many switch manufacturers block their SFP and QSFP ports for third-party modules. This can already be the case with switches that cost only a few hundred dollars. The extent of these restrictions heavily depends on the manufacturer.

Ubiquiti’s introduction of the SFP Wizard can be seen as a direct attack on the high-margin business of its competitors. The company has also launched a rather unusual and aggressive marketing campaign by referring to an apparent "SFP Liberation Day".

The device allows users to prepare SFP and larger QSFP modules for use with other switches. In order to do so, the SFP Wizard includes two module slots of corresponding sizes. According to Ubiquiti, its 1.1Wh battery has a runtime of 75 minutes without external power. A touchscreen can be practical when programming the module. Measuring about 2 x 3.5 inches and weighing 3 oz, the device is compact enough to fit into most pockets.

The two slots support SFP, SFP+, SFP28, QSFP+ and QSFP28 modules. The device can also receive firmware updates. Communication takes place via Bluetooth LE, and the setup requires the Unifi Mobile App for Android or iOS.

The device was briefly available for purchase for $49. Briefly, because the first batch has already sold out. At this price, the Ubiquiti SFP Wizard appears to be very competitive. Similar products such as the Flexbox are significantly more expensive, which previously made them mainly suitable for larger companies. With Ubiquiti’s SFP Wizard, smaller setups can now also benefit from this tool.

Alongside the launch of the SFP Wizard, Ubiquiti also cut the prices of its SFP modules. For example, an SFP+ multimode transceiver for shorter distances with 10Gbps now costs around $9, while the 100GbE module in the QSFP28 format is currently priced at about $39.