Undisclosed generative AI use is now standard across major game studios, including Capcom

Jason Schreier recently replied to a Bluesky thread, where he wrote that generative AI is now pretty much an industry standard, and that almost every major studio is currently using these tools in their production pipelines. Interestingly, according to Schreier, the industry has specifically started using Claude to assist with daily development tasks.

The widespread adoption of generative models is creating a massive friction point between developers and their audiences. While studios are relying on this tech to manage the scale and cost of modern games, they frequently avoid public disclosure to bypass the "slop" accusations slapped on low-quality AI-generated content, as per the source report. This tension is what journalist Keza MacDonald describes as an "impossible conversation," where the distinction between traditional machine learning and newer generative processes is being intentionally flattened by tech providers so that the transition feels inevitable.

Recent statements from Google Cloud executives also back Schreier’s claim, specifically naming Capcom as a major studio already taking advantage of these systems to streamline its work. Google's AI suite includes tools like Gemini and Nano Banana. The implication is that even the most respected developers are finding it nearly impossible to compete in the current market without some level of automation. Despite the success of recent titles, the fact that the industry is refusing to be transparent means there's a fear of consumer backlash or "loss of craft".

However, if studios keep moving ahead with integrating Claude and similar models into their workflows, we will need to talk about how much human involvement is okay, and where the community draws a line.

I mean it’s also true that almost every big studio is using genAI tools (particularly Claude) right now

— Jason Schreier (@jasonschreier.bsky.social) April 23, 2026 at 4:54 PM