UK leading in sales of detachables across Western Europe

UK leading in sales of detachables across Western Europe
UK leading in sales of detachables across Western Europe
UK has overtaken Germany in detachable sales with over 300,000 units sold as of Q1 2016 and boosting Apple market share in the region.

Last September, IDC data showed Germany ahead of all countries in Western Europe in terms of sales of detachables or 2-in-1 devices. Now, however, the UK has taken the crown with over 300,000 detachables sold as of Q1 2016. This accounted for 23 percent of all detachables shipped to Western Europe during the quarter.

Looking deeper into the statistics shows that the iPad Pro accounted for a large proportion of sold detachables and gave Apple the boost it needed to obtain a 21 percent market share in the region. Unfortunately, the IDC data shows no corresponding values for other European countries and so these UK numbers cannot be compared directly to other regions at this time.

The table below shows the top five manufacturers for Smart Connected Devices (PCs, laptops, smartphones, detachables, and tablets) in the UK. The overall market is down 13.4 percent compared to Q1 2015 with Samsung in particular experiencing a 39 percent decline in shipments compared to just 2.1 percent from Apple. HP, Lenovo, and LG all performed better with growth in the single-digit percentages each.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 06 > UK leading in sales of detachables across Western Europe
Ronald Tiefenthäler/ Allen Ngo, 2016-06-10 (Update: 2016-06-10)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.