EMEA PC Market: PC shipments performed above expectations

PC shipments in Europe, the Middle East, and Africa (EMEA) performed performed well in 2016Q3, supported by interest in new thin and light solutions from Western European enterprises and by political stabilization in the Middle East and Africa. Notebooks performed well in both Western Europe and the Middle East and Africa, increasing respectively by 1.0% and 14.5%.

For Central and Eastern Europe IDC is reporting a 10.2% decline. In Western Europe, the consumer market continued to be a challenging segment. Many factors related to price increases and market uncertainty are leading price-sensitive consumers to extend the lifespan of their devices. In 2016Q3 the PC landscape continued to be varied and highly fragmented in Western Europe.

The top 5 players increasing overall market share from 71.4% to 76.8% vs. 2015Q3. The major three players accounted for 57.0% of the total market volume vs. 53.6% last year, outlining marketing consolidation. HP Inc outperformed the market and reinforced its position in EMEA with a 26.0% market share.

Lenovo consolidated its second place with a 20.1% market share, almost flat compared with last year. Dell ranked third and increased its share to 10.9% vs 2015Q3. Asus climbed to 4th place and posted a market share increase in the consumer notebook market. Acer ranked 5th. Below the top 5, Apple kept its 6th place ahead of potential product refreshes. Fujitsu ranked 7th thanks to good results in Germany, and MSI ranked 8th supported by very strong notebook shipments. Wortmann and CMS Computers closed the top 10 ranking in 9th and 10th positions respectively.

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