"Trying to help consumers" - Micron VP attempts to justify abandoning gamers for AI gold rush, says enterprise demand too lucrative to ignore

Gamers who have not been living under a rock are most likely well aware of the dire situation surrounding memory pricing as of late. Starting towards the end of 2025, DRAM pricing has skyrocketed, thanks to the AI juggernauts suffocating the supply chains with unprecedented demand.

As a result, Micron made the controversial decision to shut down its consumer division for memory and storage, Crucial, and direct its resources almost entirely to serve enterprise clients, such as the AI behemoths. Needless to say, this was met with widespread criticism from gamers and consumer tech pundits.

Micron VP attempts to justify shutting down Crucial

Now, in a recent interview with Wccftech, Christopher Moore, a VP at Micron has shared their insights regarding the aforementioned closure of the Crucial brand. According to Moore, Micron continues to target consumers around the world, via supplying DRAM to clients such as Dell, Asus, and other brands that collectively make up a significant portion of the consumer market.

Unsurprisingly, Moore also stated that the demand from the data center space is far too high to be ignored. Therefore, addressing the ever-expanding enterprise market is an important move for the company as a whole. 

...our viewpoint is that we are trying to help consumers around the world. We're just doing it through different channels. We still have a very sizable business in the client and mobile markets. We are also, of course, servicing our data center customers. And what's going on right now is that the TAM and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.

Considering that Micron is, after all, a business which aims to make as much profit as possible, the decision to prioritize high-margin enterprise customers over consumers makes undeniable strategic sense, even if it unsurprisingly disappoints individual buyers, enthusiasts, and gamers.

Gamers might have to suffer the rest of the decade

Moreover, the DRAM supply crunch is not expected to be over anytime soon, with certain OEMs taking drastic measures to squeeze out long-term deals with suppliers. Recent industry murmurs also hint at another major player, SK Hynix, following Micron's lead and abandoning consumers in favour of enterprise clients, which will most certainly leave the average buyer in an even more precarious position.

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