Tim Cook says the iPhone X is "value price" for consumers
In a recent interview with the hosts of Good Morning America, Apple CEO Tim Cook argued that the upcoming iPhone X will be excellent value for consumers despite it being the most expensive iPhone the company has ever produced. Cook backed up his claims by citing installment plans, subsidies, and other additional extras that wireless providers will typically throw in to sweeten the deal. Thus, users who can't afford the upfront asking price of $1000 USD (or $1150 USD for the 256 GB SKU) can always pay over a period of time.
Cook's take on the iPhone X pricing will surely incite discussion from both Android and Apple users. In Europe, the "super flagship" smartphone will be nominally more expensive than in the US at 1150 Euros and 1320 Euros depending on the SKU. According to German electronics price comparison service Guenstiger.de, the base iPhone X SKU will not fall to less than 1000 Euros until at least five months after its initial launch. Meanwhile, users who want the 256 GB SKU may have to wait a full year to reach that same milestone.
Analysts from Guenstiger.de made their predictions based on the price drop history of previous iPhone smartphones. The iPhone 6 series and iPhone 7 series, for example, dropped by about 6 percent on average throughout various online retailers just three months after their respective launches and 13 percent after the first five months.
A curve ball on these predictions could be the differences in demand and supply for the iPhone X compared to previous generation iPhone models. As previously reported, some analysts are claiming that the demand for the iPhone X could outstrip supply until mid 2018 due in part to its unique OLED panel and facial recognition components. If true, it could take even longer for prices to begin falling to more wallet-friendly numbers.