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Tim Cook says the iPhone X is "value price" for consumers

Tim Cook says the iPhone X is "value price" for consumers
Tim Cook says the iPhone X is "value price" for consumers
At least one analytical firm is not expecting noticeable price cuts until 5 to 12 months after launch. Cook suggests taking advantage of 24-month installment plans and other incentives as alternatives to pay for the iPhone X.

In a recent interview with the hosts of Good Morning America, Apple CEO Tim Cook argued that the upcoming iPhone X will be excellent value for consumers despite it being the most expensive iPhone the company has ever produced. Cook backed up his claims by citing installment plans, subsidies, and other additional extras that wireless providers will typically throw in to sweeten the deal. Thus, users who can't afford the upfront asking price of $1000 USD (or $1150 USD for the 256 GB SKU) can always pay over a period of time.

Cook's take on the iPhone X pricing will surely incite discussion from both Android and Apple users. In Europe, the "super flagship" smartphone will be nominally more expensive than in the US at 1150 Euros and 1320 Euros depending on the SKU. According to German electronics price comparison service Guenstiger.de, the base iPhone X SKU will not fall to less than 1000 Euros until at least five months after its initial launch. Meanwhile, users who want the 256 GB SKU may have to wait a full year to reach that same milestone.

Analysts from Guenstiger.de made their predictions based on the price drop history of previous iPhone smartphones. The iPhone 6 series and iPhone 7 series, for example, dropped by about 6 percent on average throughout various online retailers just three months after their respective launches and 13 percent after the first five months.

A curve ball on these predictions could be the differences in demand and supply for the iPhone X compared to previous generation iPhone models. As previously reported, some analysts are claiming that the demand for the iPhone X could outstrip supply until mid 2018 due in part to its unique OLED panel and facial recognition components. If true, it could take even longer for prices to begin falling to more wallet-friendly numbers.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 09 > Tim Cook says the iPhone X is "value price" for consumers
Allen Ngo, 2017-09-23 (Update: 2017-09-23)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.