The Note 8's release is being delayed to build up consumer awareness
The Samsung Galaxy Note 8 is making its huge debut on August 23, but you won't be able to get your hands on it for 3 weeks afterward. After launching in New York, the upcoming phablet will retreat into its South Korean fortress' walls while Samsung launches a lengthy worldwide advertising blitz, according to Forbes.
The extra time between launch and release will also be used by Samsung to increase its stocks of the handset, so as to avoid day one shortages. After the epic fail that was the Note 7, Samsung is doing well to take extra precaution before making its new phone available to the public. An intensified ad campaign should help to reassure customers who still feel burned—figuratively—by the last year's Note.
September 15 is now the new release date for the Note 8. As Forbes notes, although there is still no official pre-order date, it typically starts 1-2 weeks before release. The September 15 date is official, though; a "carrier representative" explicitly stated that date as the day his company will begin selling Samsung's new phone.