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The Microsoft Store app will soon start offering Surface and other hardware

The new Microsoft Store app could soon start offering hardware devices such as the Surface. (Source: Windows Central)
The new Microsoft Store app could soon start offering hardware devices such as the Surface. (Source: Windows Central)
The Microsoft Store app will soon offer users to buy Surface and other partner hardware directly from within the app. Although hidden for now, this could be part of Microsoft's efforts to consolidate all marketplaces into one cohesive Store interface.
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Soon, you will be able to shop for Microsoft and partner hardware right from the Microsoft Store app. Microsoft watcher, Walking Cat, has discovered a hidden link to the Store, which opens the Surface product page in the app. The page lists the various Surface devices on offer along with Surface accessories. Interestingly, neither the Surface Book nor the Surface Book 2 are listed on the page yet. 

To access the dedicated Surface page, simply type ms-windows-store://navigatetopage/?PageName=ShopSurface into the address bar of the Edge browser (other browsers will not work) or the Run dialog box. This will open the Store app featuring the dedicated product page for the Surface range of devices and their accessories. You can directly initiate a purchase via the Store listing and it supports Windows Hello for purchase authentication. Apparently, according to user yepp on MSPoweruser, some Windows 10 Mobile handsets are also accessible via hidden links. For example, the Acer Liquid Jade Primo Bundle can be accessed via the link ms-windows-store://pdp/?productid=8w7zvl8321jq

Over the past week, Microsoft has pushed an update to the Windows Store app on all PCs and mobile devices, and re-branded the app to Microsoft Store. Just like how the company is unifying its core Windows OS across platforms, this is a move to consolidate the various Stores split across PC, mobile, Xbox, HoloLens, and now physical hardware. While there is no exact information on when this feature will go public, it is very much likely that the new Microsoft Store will feature other products such the Xbox consoles, partner PC hardware, Mixed Reality headsets, and much more.

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Vaidyanathan Subramaniam
Vaidyanathan Subramaniam - Managing Editor - 1309 articles published on Notebookcheck since 2012
Though a cell and molecular biologist by training, I have been drawn towards computers from a very young age ever since I got my first PC in 1998. My passion for technology grew quite exponentially with the times, and it has been an incredible experience from being a much solicited source for tech advice and troubleshooting among family and friends to joining Notebookcheck in 2017 as a professional tech journalist. Now, I am a Lead Editor at Notebookcheck covering news and reviews encompassing a wide gamut of the technology landscape for Indian and global audiences. When I am not hunting for the next big story or taking complex measurements for reviews, you can find me unwinding to a nice read, listening to some soulful music, or trying out a new game.
contact me via: @Geeky_Vaidy
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 10 > The Microsoft Store app will soon start offering Surface and other hardware
Vaidyanathan Subramaniam, 2017-10-29 (Update: 2017-10-29)