The Google Pixel 7 family will bring 10-bit HDR video to Snapchat and TikTok

The main reason to push people who use their Pixel 6 handsets for video-making purposes into buying one of the Google Pixel 7 devices is their support of 10-bit HDR video. Obviously, this video format should also be adopted by third-party software makers. Snapchat and TikTok have just confirmed this and might become the first Android apps to support 10-bit HDR videos made on the Pixel 7 series.

TikTok and Snapchat use the Camera2 API and the videos are shot from within the app instead of recording and importing the content into the app, as it happens with many other similar Android apps. According to Mishaal Rahman of Esper, this move could lead to a normalization of 10-bit HDR video across the entire Android ecosystem, since Android 13 came with SDR dimming and the aforementioned API sports HDR capture support (the in-depth article on this topic can be explored here).

SDR dimming is important in this context because it allows UI elements to look fine in terms of color and contrast while playing HDR videos on the Pixel 7. Since TikTok and Snapchat are often setting various trends, it is only a matter of time until others follow suit and provide 10-bit HDR video support for the recently released Google Pixel 7 series and, most likely, other devices as well.

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