Tesla is now the third most valuable car brand as Elon Musk falls from the US$200 billionaires list
Tesla has shot up to third place in the world's most valuable car company brand rankings for this year, thanks to a combination of a rapid market capitalization rise and the ever-growing name recognition value of Elon Musk's electric vehicle company. The Interbrand ranking puts Toyota at a first place, just as last year, with a 10% increase in brand value to nearly US$60 billion, while Mercedes-Benz is placed second with US$56 billion and a similar 10% increase from 2021.
While the first two automakers have been there for a good while and Mercedes even spins the results to say it has remained the most valuable "luxury" car brand in the world, Tesla's name value has surpassed the 2022 global inflation rate several times for an unprecedented 32% rise in brand merit in the past year alone.
The Interbrand ranking has been published before the recent Twitter acquisition-induced turmoil in Tesla's stock and Elon Musk's fortune decline. The world's richest person fell out of the US$200 billionaires club according to the latest Bloomberg ranking, of which he was the sole surviving member anyway. Elon Musk is now worth "just" about US$190 billion, depending on Tesla's stock gyrations.
In any case, this misfortune may not last long, as it recently became clear that Tesla is quickly becoming a cash cow with enviable profit margins of at least US$10,000 per vehicle, making Elon Musk say that Tesla may reach Apple's market capitalization in the not so distant future.
"I’m of the opinion that we can far exceed Apple’s current market cap. I see a path for Tesla to be worth more than Apple and Saudi Aramco combined," he said during Tesla's last quarterly earnings call and if the 2022 Interbrand ranking is any indication, there might be some merit to this bombast.