Survey reveals Kindle Fire is the most unused Christmas gift

Survey reveals Kindle Fire is the most unused Christmas gift
Survey reveals Kindle Fire is the most unused Christmas gift
Almost a quarter of all recipients of a Kindle Fire for Christmas may not even be using the device at all

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There is no doubt that the Kindle Fire had a great sell through this past holiday season. Even Amazon touted the success of the entire Kindle family range with a dedicated press release.

Unfortunately, a large number of Kindle Fire tablets may be sitting on bookshelves unused. According to a survey conducted by, half of the total sample size admitted that they have not touched their respective Christmas gifts for well over a month. In fact, 22 percent of these respondents claim that they had received a Kindle Fire for Christmas.

It wasn’t just the Kindle Fire that suffered, as recipients of a new iPad 2 have left the Apple tablet practically unopened as well. The same source claims that 9 percent of those who received a new iPad for Christmas have yet to remove the tablet from its original box.

Still, tablets seem to be here to stay this year, even when their practicality and utility can be a bit questionable sometimes. Google’s new ICS software is expected to boost sales of Android tablets while rumors of the next ultra-high resolution iPad have been hinting at official February or March announcements.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2012 01 > Survey reveals Kindle Fire is the most unused Christmas gift
Allen Ngo, 2012-01-25 (Update: 2012-05-26)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.