Amazon moving over 1 million Kindle Fire tablets per week

Online retailer publicly unveils rough sales numbers of its $199 tablet

Amazon is on fire with its Kindle Fire tablet.

The retailer announced Thursday that customers have been ordering the 7-inch tablet at a rate of more than 1 million units per week for the last three weeks.

Kindle Fire is the most successful product we’ve ever launched—it’s the bestselling product across all of Amazon for 11 straight weeks, we’ve already sold millions of units, and we’re building millions more to meet the high demand,” said VP of Amazon Kindle Dave Limp in a PCMag article.

The above comment from Amazon is noteworthy as the online retailer has historically been quite mum about its internal sales numbers. Analyst Brian Blair of Wedge Partners Corp. likens the comment to a direct blow to Apple. “It’s a part of their strategy to show the strength of it against Apple – a way to say, ‘we’re a player, and we’re going to start letting you know,’” said Blair to Business Week.

The Kindle Fire has been a hot item even before its release during mid November. At only $199, the tablet costs less than twice as much as other tablets from competing manufacturers. The first firmware update for the Amazon tablet is expected to arrive in the next couple of weeks.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2011 12 > Amazon moving over 1 million Kindle Fire tablets per week
Allen Ngo, 2011-12-16 (Update: 2012-05-26)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.