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One in every three Android tablet sold is a Kindle Fire

The Kindle Fire tablet is crushing the Android Tablet market and reported to have sold about 4 million units in December last year

Kindle Fire may become the next headache for other tablets. It might become the next iPad in the tablet market as it is capturing the market very fast, in only three months they have already acquired a major part of the share.

According to recent data’s collected by Flurry Analytics, for the session on Android from November 2011 to January 2012, Kindle Fire reached to 36 percent of market share from just 3 percent. They also have reported that the Samsung Galaxy tab which is in the market for at least 2 years have reported a drop in market shares from 64 percent to 36 percent.

Amazon has also reported that over 4 million Kindle Fires were sold only in the month of December. These sales were enough for the device to put it in the third position in the Android tablet market. The market shares of some earlier tablets like Motorola Xoom, Asus Transformer, and Acer Iconia Tab have dropped to a collective 18 percent.

Kindle Fire has even made an even better showing in terms of paid application downloads. Fire represented 2.53 applications downloads from a 5 application sample of the top sellers for every one download on a Galaxy Tab.

The main point of success for the Kindle Fire might be the price which is as low as $199, while other tablets in the market has a starting price of about $350 or higher. Another reason for their rise may also because of the fact that Amazon focus on an ecosystem and content for the users rather than the hardware specifications. This same strategy is also followed by iPad, so it might be the key factor in attracting the consumers. As both these tablets has proved to be successful in the business till now. 


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Pallab Jyotee Hazarika, 2012-01-31 (Update: 2012-05-26)