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Samsung teases the Galaxy F in a new promotional video

What do you think this represents? (Image source: Samsung)
What do you think this represents? (Image source: Samsung)
Should we take Samsung so literally? The company has ramped up its "The Future Unfolds" marketing ahead of its Galaxy UNPACKED event next week with a new teaser video and more billboards that point towards the unveiling of the Galaxy F, its rumoured and much speculated about foldable smartphone.

Samsung is continuing to fuel the rumour mill that the company will unveil its foldable smartphone at its Galaxy UNPACKED event next week. The company first demonstrated its foldable display technology last year at its developer's conference and followed this up last month with its "The Future Unfolds" billboards in Paris.

Now, the South Korean company has released a companion video, which has the phrase "The Future Unfolds" contorting in English and Korean around invisible folds. This is the strongest hint yet that Samsung is planning to release a foldable smartphone, which may look like a small tablet when flat and dual-screen device in its folded state. However, while the phrase points towards the rumoured Galaxy F, it could just be an attempt by Samsung to generate hype for the Galaxy S10 and its Galaxy UNPACKED event instead.

The focus of the event is likely to be heavy on the Galaxy S10 series, with the company set to release at least three models including a cheaper S10e and a more expensive 5G variant. The Galaxy UNPACKED event will take place in San Francisco next week on February 20. We will keep you updated with all that is announced on the day, but you can also head to samsung.com if you would like to watch a live stream of the event.

The Future Unfolds billboards in Times Square, New York (Image source: Samsung)
The Future Unfolds billboards in Times Square, New York (Image source: Samsung)
The Future Unfolds billboards in Times Square, New York (Image source: Samsung)
The Future Unfolds billboards in Times Square, New York (Image source: Samsung)
The Future Unfolds billboards in Times Square, New York (Image source: Samsung)
The Future Unfolds billboards in Times Square, New York (Image source: Samsung)
The Future Unfolds billboard in Piazza del Duomo, Milan (Image source: Samsung)
The Future Unfolds billboard in Piazza del Duomo, Milan (Image source: Samsung)
The Future Unfolds billboard in Callao Square, Madrid (Image source: Samsung)
The Future Unfolds billboard in Callao Square, Madrid (Image source: Samsung)
The Future Unfolds billboard on The Heeren building, Singapore (Image source: Samsung)
The Future Unfolds billboard on The Heeren building, Singapore (Image source: Samsung)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 02 > Samsung teases the Galaxy F in a new promotional video
Alex Alderson, 2019-02-13 (Update: 2019-02-14)
Alex Alderson
Alex Alderson - News Editor
I got my first smartphone aged 11, my first PC aged 12 and I have been tinkering with electronics ever since. I like to keep abreast of the latest news and technology, which inevitably leads me to switch my laptop and phone every few months. When I'm not writing for Notebookcheck, you will find me seeking out new coffee shops, bars and trying to find some hidden gems in record stores.