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Samsung named the most admired brand in Africa

Samsung named Africa's most admired brand April 2017 by Brand Africa 100: Africa’s Best Brands annual survey
Samsung named Africa's most admired brand
The South Korean giant was recognized as the most admired brand in Africa by the Brand Africa 100: Africa’s Best Brands annual survey, also growing its brand value by 13 percent.
Codrut Nistor,
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Samsung seems to be doing great these days, although the Galaxy S8 flagships seem to have a few minor issues here and there. The company has recently received a significant award in Africa, being named the most admired brand on the continent by an annual survey of brands operating in the region.

According to Samsung, the company currently runs multiple education initiatives in Africa, having about thirty Solar-Powered Internet Schools, over ten Digital Villages, as well as an Engineering Academy program that helped over 1,000 people to become qualified technicians. Even more, Samsung also introduced the Women Technical Programme last year in South Africa and Ghana to help women enter the technology field.

More than just gaining the top spot in the latest Brand Africa 100: Africa’s Best Brands survey, Samsung managed to increase the brand value by 13 percent, thus becoming the top brand in no less than eight different African countries.

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5436 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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Codrut Nistor, 2017-04-24 (Update: 2017-04-24)