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Samsung named the most admired brand in Africa

Samsung named Africa's most admired brand April 2017 by Brand Africa 100: Africa’s Best Brands annual survey
Samsung named Africa's most admired brand
The South Korean giant was recognized as the most admired brand in Africa by the Brand Africa 100: Africa’s Best Brands annual survey, also growing its brand value by 13 percent.
Codrut Nistor,

Samsung seems to be doing great these days, although the Galaxy S8 flagships seem to have a few minor issues here and there. The company has recently received a significant award in Africa, being named the most admired brand on the continent by an annual survey of brands operating in the region.

According to Samsung, the company currently runs multiple education initiatives in Africa, having about thirty Solar-Powered Internet Schools, over ten Digital Villages, as well as an Engineering Academy program that helped over 1,000 people to become qualified technicians. Even more, Samsung also introduced the Women Technical Programme last year in South Africa and Ghana to help women enter the technology field.

More than just gaining the top spot in the latest Brand Africa 100: Africa’s Best Brands survey, Samsung managed to increase the brand value by 13 percent, thus becoming the top brand in no less than eight different African countries.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 04 > Samsung named the most admired brand in Africa
Codrut Nistor, 2017-04-24 (Update: 2017-04-24)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.