Samsung named the most admired brand in Africa
Samsung seems to be doing great these days, although the Galaxy S8 flagships seem to have a few minor issues here and there. The company has recently received a significant award in Africa, being named the most admired brand on the continent by an annual survey of brands operating in the region.
According to Samsung, the company currently runs multiple education initiatives in Africa, having about thirty Solar-Powered Internet Schools, over ten Digital Villages, as well as an Engineering Academy program that helped over 1,000 people to become qualified technicians. Even more, Samsung also introduced the Women Technical Programme last year in South Africa and Ghana to help women enter the technology field.
More than just gaining the top spot in the latest Brand Africa 100: Africa’s Best Brands survey, Samsung managed to increase the brand value by 13 percent, thus becoming the top brand in no less than eight different African countries.