Samsung might lose almost half of its smartphone users

Considering all the trouble caused by the Note 7, Samsung's shareholders will not enjoy the results of this quarter. Unfortunately, it looks like the problems with this phablet will affect the long-term performance of the company as well. Even owners of safe Samsung smartphones have serious thoughts of leaving this brand behind when purchasing their next handset, apparently.

According to a recent survey conducted by Branding Brand, 30 percent of those currently using a Samsung smartphone said they did not ever use any other brand. However, 40 percent have plans to switch to another brand when dropping their current Samsung handset. The switchers will choose the following alternatives:

• Google Pixel (8 percent)
• Apple iPhone (30 percent)
• some other Android handset (62 percent)

The amount of Samsung smartphone users who plan to drop the brand has grown from 34 percent in the first week of the Note 7 recall, back in mid-September. All in all, no good news for Samsung. The real impact of the Galaxy Note 7 saga will be clear in 2017 when it would not be a surprise to see Samsung lose the lead of the global smartphone market.