Samsung might lose almost half of its smartphone users

Samsung Galaxy S7 Active Android smartphone, 40 percent Samsung users willing to switch
Samsung Galaxy S7 Active
A recent survey suggests that no less than 40 percent of Samsung's smartphone users have plans to drop the maker of the ill-fated Note 7 for another brand when buying their next handset.

Considering all the trouble caused by the Note 7, Samsung's shareholders will not enjoy the results of this quarter. Unfortunately, it looks like the problems with this phablet will affect the long-term performance of the company as well. Even owners of safe Samsung smartphones have serious thoughts of leaving this brand behind when purchasing their next handset, apparently.

According to a recent survey conducted by Branding Brand, 30 percent of those currently using a Samsung smartphone said they did not ever use any other brand. However, 40 percent have plans to switch to another brand when dropping their current Samsung handset. The switchers will choose the following alternatives:

  • Google Pixel (8 percent)
  • Apple iPhone (30 percent)
  • some other Android handset (62 percent)

The amount of Samsung smartphone users who plan to drop the brand has grown from 34 percent in the first week of the Note 7 recall, back in mid-September. All in all, no good news for Samsung. The real impact of the Galaxy Note 7 saga will be clear in 2017 when it would not be a surprise to see Samsung lose the lead of the global smartphone market.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 10 > Samsung might lose almost half of its smartphone users
Codrut Nistor, 2016-10-14 (Update: 2016-10-14)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.