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Samsung might lose almost half of its smartphone users

Samsung Galaxy S7 Active Android smartphone, 40 percent Samsung users willing to switch
Samsung Galaxy S7 Active
A recent survey suggests that no less than 40 percent of Samsung's smartphone users have plans to drop the maker of the ill-fated Note 7 for another brand when buying their next handset.
Codrut Nistor,

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Considering all the trouble caused by the Note 7, Samsung's shareholders will not enjoy the results of this quarter. Unfortunately, it looks like the problems with this phablet will affect the long-term performance of the company as well. Even owners of safe Samsung smartphones have serious thoughts of leaving this brand behind when purchasing their next handset, apparently.

According to a recent survey conducted by Branding Brand, 30 percent of those currently using a Samsung smartphone said they did not ever use any other brand. However, 40 percent have plans to switch to another brand when dropping their current Samsung handset. The switchers will choose the following alternatives:

  • Google Pixel (8 percent)
  • Apple iPhone (30 percent)
  • some other Android handset (62 percent)

The amount of Samsung smartphone users who plan to drop the brand has grown from 34 percent in the first week of the Note 7 recall, back in mid-September. All in all, no good news for Samsung. The real impact of the Galaxy Note 7 saga will be clear in 2017 when it would not be a surprise to see Samsung lose the lead of the global smartphone market.

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5461 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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Codrut Nistor, 2016-10-14 (Update: 2016-10-14)