Samsung Galaxy S7 is selling three times as fast as the Galaxy S6
Samsung has sold nearly 10 million Galaxy S7 smartphones in its first three weeks of availability and has exceeded its initial sales expectations. Bloomberg editor Jungah Lee summarizes some possible reasons for the runaway success of Samsung's latest offering in an increasingly crowded mobile market.
First, the sales price of the Galaxy S7 is about 8 percent less expensive than the Galaxy S6 at launch worldwide. Sales of the S7 may also be driven by the flurry of positive reviews from the press. Finally, the S7 launched a full month earlier than the April launch of the S6 to give Samsung more breathing room against upcoming competitors like the LG G5 or HTC 10.
Analyst Claire Kim of Daishin Securities believes that the market for high-end smartphones is still largely flat. Sales are no longer about incorporating the "wow" factor into new designs and are instead about who can get the latest models out the door the fastest. Thus, innovative flagships like the LG G5 are at a disadvantage according to Kim.
Our recent review on the Galaxy S7 shows it to be a very well-made smartphone with quality hardware and features from top to bottom. Consumer Reports and DisplayMate recently crowned the Galaxy S7 series as one of the best smartphones available and with one of the most color accurate displays in the market, respectively.
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