Samsung Galaxy S23 FE incoming as report claims an initial production target of 31 million units across four models
Supporters of Samsung’s Fan Edition phones will be pleased to learn that a Galaxy S23 FE is expected to join the series. While the Samsung Galaxy S22 FE had to be cancelled to allow its components help build much more profit-friendly Galaxy S22 Ultra units, it seems this time around the Korean manufacturer has prepared its stock more carefully. The Elec has reported that the incredible sales success of the S22 Ultra is what put paid to any plans of an S22 FE model, but initial production targets for the S23 series show that Samsung is now covering all bases.
As the Galaxy S22 Ultra has apparently shifted well over 10 million units, it makes sense for Samsung to expect more or less the same sort of sales with its S23 Ultra device. Therefore, purportedly 13 million units of the Galaxy S23 Ultra are being prepped for shipping. Along with that huge figure, there are 6.5 million units of the Galaxy S23 Plus and 8.5 million units of the standard Galaxy S23 also in the pipeline. Add in the 3 million units of the Galaxy S23 FE and that amounts to Samsung having 31 million smartphones in its production plans for this single range.
However, considering it has been reported that Apple is preparing 90-100 million iPhone 14 units, this production target for Samsung seems conservative in comparison at first glance. But it has been estimated that Galaxy S ranges sell about 35-40 million units, while 100-million-unit shipments are frequently reported for each iPhone generation, so Samsung preparing 31 million units of its S23 range could indicate a cautious approach for the Korean company. Smartphone sales have been dipping recently with numerous factors, like inflation, recession, and the Russia-Ukraine conflict, affecting shipments and forecasts.
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Source(s)
The Elec (in Korean)
Concept video: Technizo Concept
Teaser image (edited): Technizo Concept & Peter Olexa on Unsplash