Purported Apple Car assembler nets 10,000 preorders for its first electric SUV
Last we heard about the Apple Car project, it turned out to be more popular than Tesla models in the eyes of more than 200,000 future car owners despite it being just a side hustle for Apple's R&D department at this point. In the last few years, a number of potential Apple Car makers have been bandied about as partners, ranging from Toyota to Porsche, Hyundai, or Kia.
Reportedly, nobody agreed to Apple's stringent joint venture requirements for the fear of a brand identity loss, so Apple decided to go it alone by subcontracting part suppliers and assemblers, just like it does for the iPhone's production that is outsourced to Taiwan's Foxconn.
That same Foxconn, which in the meantime developed its own EV joint ventures over a common MIH (Mobility in Harmony) platform, has now unveiled its first electric vehicles built on it. Foxconn's first electric SUV, the Luxgen N7, scored no less than 10,000 preorders already, reports local media, even though its future owners will have to wait many more months to receive it. The Luxgen N7 is built on the Model C prototype that Foxtron, an MIH project partner, demonstrated last year.
Famed Apple analyst Ming-Chi Kuo even tipped earlier in the year that the team dubbed Project Titan which was allegedly tasked with developing the Apple Car, has been dissolved and its engineering members spread among other departments. This didn't mean that Apple has given up on its EV development, he warned, and added that a release is still expected some time after 2025.
Apple was recently rumored to have hired a former Lamborghini exec to work on its car, but the actual assembly may be done by companies like Foxconn. The Taiwanese plan to open US factories and eventually help Apple comply with the EV subsidy requirements that the Inflation Reduction Act brought on electric car makers, like Tesla's battery suppliers are doing at the moment.