Apple Car vaporware beats Tesla in popularity
So far, all we know about the Apple Car is that it reportedly had a dedicated team over at Cupertino dubbed Project Titan as the EV would include a titanium design, and that it may cost north of US$100,000 when it is announced some time in 2024 or 2025. This dearth of credible knowledge about an eventual Apple Car didn't bother 26% of new car owners surveyed by research firm Strategic Vision, who said they will "definitely consider" getting it when launched.
Apple was the third most preferred brand to buy a vehicle from in the survey, and Strategic Vision asked no less than 200,000 new vehicle owners to pick among established automakers like Tesla, Toyota, Honda, or Ford as well. According to the President of Strategic Vision, Alexander Edwards:
Apple is the 3rd highest brand consideration with 26% of customers stating they would 'Definitely Consider' an Apple branded vehicle in the future; just behind Toyota (38%) and Honda (32%), followed by Ford (21%) and Tesla (20%). However, Apple’s strength doesn’t end here. What should be concerning to others is that Apple generates a greater amount of Love than any other automotive company, double that of strong brands like Honda, Toyota, and Tesla. For example, over 50% of Tesla owners would 'Definitely Consider' a future Apple vehicle; everyone should be prepared.
It can only be imagined what these numbers will look like if and when Apple actually launches an electric car a few years down the road. Rather than simply partnering with legacy carmakers like Hyundai, Toyota, or Kia, all of which have been rumored to form a joint venture over the Apple Car, Tim Cook's team is now reportedly going it alone in order to control every aspect of a potential Apple-branded EV and its autonomous driving experience.