Notebookcheck

Pressured by Chromebooks, Microsoft will reduce Windows licensing costs on 14-inch and smaller notebooks

The decreased licensing cost is the direct result of pressure on the market from inexpensive Chromebooks. (Source: Microsoft)
The decreased licensing cost is the direct result of pressure on the market from inexpensive Chromebooks. (Source: Microsoft)
Microsoft has lowered the volume licensing fees for Windows notebooks with screen sizes of 14-inches or less for 2017. The move comes in an effort to combat the rising popularity of inexpensive Chromebooks.

DigiTimes reports that according to Taiwanese supply chain companies, Microsoft is set to reduce the licensing fees for notebooks launched in 2017—with screens measuring 14-inches or less. The move comes about to help combat the rising popularity of Chromebooks, which is probably why Microsoft's price adjustment doesn't include all screen sizes: a 15 or 17-inch Chromebook is extremely unlikely. 

Chromebooks have been the dark horse in notebook sales the past two years. As notebook shipments declined, notebooks running Google's productivity-focused OS were able to buck the trend with their low prices. Despite the 5.1 percent negative growth on-year from 2015, Chromebooks managed to expand their market share. Analysts estimated that Chromebooks saw 30-40 percent annual growth by the time 2016 drew to a close.

The exact Windows-licensing price for 2017 is currently unknown, it is only clear that the volume licensing fees will be less than 2016's. Given that Google allows device makers to use Android and Chrome OS for free, Chromebooks will still maintain their leg-up on price, however.

Working For Notebookcheck

Are you a techie who knows how to write? Then join our Team! Especially English native speakers welcome!

Currently wanted: 
News and Editorial Editor - Details here

Source(s)

static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 01 > Pressured by Chromebooks, Microsoft will reduce Windows licensing costs on 14-inch and smaller notebooks
Douglas Black, 2017-01-15 (Update: 2017-01-15)
Douglas Black
Douglas Black - News Editor
Douglas Black is a technology analyst, teacher, writer, and DJ. He is also Managing Editor of UltrabookReview.