Nokia September 22 event pitches 'a new chapter' for its smartphones

HMD Global, the Finnish based company behind the reboot of the Nokia smartphone franchise has made a generally good fist of resuscitating the brand. However, 2020 has been a relatively quiet year for the company in terms of major releases, quite possibly and understandably related to the COVID-19 pandemic. Things look set to change on September 22 with HMD announcing that it will be announcing "a great new line-up of Nokia phones.”

The news was broken on Twitter by HMD Global Chief Product Officer Juho Sarvikas who also promised that the launch will be marked by competition giveaways as well as an appearance by a “very special guest.” Your guess is as good as ours as to who exactly the special guest might be but it seems likely that it will be a new brand ambassador. Nokia also indirectly addresses its absence from the scene in recent times by noting the occasion will be the start of a “new chapter for Nokia phones.”

Phones that we have been expecting to see from Nokia include the long overdue Nokia 8.3 5G which was officially announced by HMD back in March. Since then, there have been numerous launches of similarly powered Snapdragon 765G handsets. Also a possibility are any one of these Nokia handsets the rumor mill has been predicting. Or, we could be in for something completely different if indeed Nokia’s marketing isn’t pure bluster. Expect all to be revealed in just over a week from now.