Motorola Moto X 2014 reaches 1 million pre-orders in China
A weeks ago Lenovo-owned Motorola announced that it is planning to re-enter the Chinese market - the largest smartphone market on the globe - with the Motorola Moto X (2014) and the Moto G (2014). Last week the company started taking pre-orders for the second-generation Moto X, and today the manufacturer announced that Chinese customers have already placed a whopping 1 million pre-orders for the Android smartphone.
After announcing positive financial results for the fourth quarter of 2014, this is another good news for Motorola and its Chinese owner Lenovo. At 1 million pre-orders, the success of Motorola's current flagship seems to be ensured in China. Remember that Apple's iPhone 6 and iPhone 6 Plus have been pre-ordered by 2 million Chinese customers, and that's a record for smartphone pre-orders in China. On the other hand, Apple has a much higher profit margin with its premium iPhone series, while Motorola's Moto X has a better price to performance ratio.
Under Lenovo ownership, Motorola seems on its way towards making a profit in the foreseeable future. Should the manufacturer be able to continue the progress it achieved with the Moto 360, the Moto X, and the Moto G, the potential for growth seems enormous for the once troubled smartphone maker.